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Hace poco leí en una revista un artículo sobre la Semana de la Moda de Nueva York. Sobre todo, daba datos sobre la cantidad de modelos que trabajaban, las visitas que había, lo que costaba montarlo, el dinero que generaba… las cifras asustaban, hay que ver la pasta que se mueve! Desde luego, al primero que se le ocurrió montar el tema de los desfiles de moda, nunca pensó en las dimensiones que terminarían teniendo, y en verdad que los comienzos de las pasarelas de moda fueron muy sencillas, y empezaron más o menos así.
|Desfile Ralph Lauren -Revista In Style|
|Worth evening gowns|
I recently read an article on the New York Fashion Weeks. It specially gave a lot of data regarding number of models, total cost of staging each show, how much money was made out of each show… the figures were astronomical! I am sure that when the first fashion shows started no one even dreamed that they would end up being this big, for indeed, the first fashion shows were very modest, and started roughly like this.
According to fashion experts, fashion shows begun in 1943 in the United Status. France was occupied by the Nazis and the American Press, who had always looked at French Fashion for inspiration could no longer travel to Europe to see the latest trends. American Fashion Designers decided then to stage a huge Show in New York City to promote their work. They invited all the press that used to attend French shows to write about them. The event was a huge success, and fashion magazines such as Vogue started to show more American designs and less French designs. This is more or less a brief history of how the New York Fashion Week begun.
However, fashion shows really begun around 1848. That year, a young Paris based British born designer asked Marie Vernet, on of his shop assistants, to walk around the clients showing them how fashionably shawls should be worn. Vernet became the first human model in history and eventually, she became Worth’s wife.
10 years after, Worth opened the first couture house in Paris with live fashion shows for clients, and the rest is history.
Have a lovely weekend!